Goals
Produce unique creative that conveys the contents of the exhibition without getting lost in all the football advertising in the saturated Phoenix area market.
Creative solution
Provided with only the official logo, we decided we needed some unique imagery to be the focal point of the campaign. We chose to combine the old with the new by adding modern day players to classic football imagery. Once that was completed, we worked out a layout that alowed maximum visibility to the imagery and provide clear space for dates and logos for Arizona Science Center and the presenting sponsors.
Implementation
Large backit displays at Phoenix Sky Harbor Airport, Onsite exterior banners, website and social posts, rack card, VIP passes, print advertising, posters, exhibition entrance, online animated advertising.
